Rick Lambert delivers contemporary street level sales tactics with a fun spin that drives results at the sales rep and corporate level!
Since 1998, Rick has performed for over 20,000 sales reps across North America in over 40 cities. Participants enjoy Rick’s ability to customize his tactical sales approach into simple techniques any sales rep can seamlessly implement right away!

Most Popular Topics Include
• Booking Appointments to Win
• Prospecting to Win
• Selling to Win
• Proposing to Win
• Presenting to Win
• Objection Handling to Win
• Closing to Win
• Negotiating to Win
• Managing to Win

Career Highlights
’88 • 
• 
University of New Hampshire - HonorsDegree, Sales & Marketing
Toronto Maple Leafs Training Camp
     
’90 • 
• 
• 
Xerox Rookie of the Year
Xerox Sales Rep of the Year
Presidents Club Honors with Xerox Corp.
     
‘95 •  Grew Sales 208% as New Sales Manager of London Photocopy (Sharp Dealership)
     
’98 •  Achieved record sales as Senior Official with IKON Office Solutions
     
‘99 •  Founded selltowin.com to meet demand for “Real Life” tactical selling skills
     
‘03 •  #1 Motivational Sales Coach of the Year voted by over 200 U.S. Businesses
     
’04 •  “Sales Trainer of the Year” Sales & Marketing Management Magazine Top 4 Finalist
     
’05 • 
• 
Business of the Year - Nominated By Royal Bank of Canada
Coached #1 Xerox USSG CBU in United States
     
’06 • 
• 
Hired to deliver 48 Live Events by corporations throughout North America
Viewed by over 16,000 customer sales and service professionals in selltowin.com webcasts per month
     

Rick Lambert